✨ Welcome, Kia Ora!✨

I’m Karla, a designer with over 15 years under my belt.

I started out building websites, which naturally led me to explore visual design and eventually dive deep into UX. Currently, I’m leading the design team at HCF. My happy place lies in crafting strategy and conducting research to craft intuitive user experiences whilst driving innovation.

I’m a team leader who builds safety, trust and keeps things chill, so my team can smash goals. I still thrive on the tools creating service blueprints, end to end user journeys and conducting user testing. I am constantly growing and learning about product, design and business.

Download my resume

Some examples of my work

Commonwealth Bank

Be the first bank to launch health insurance, by allowing CBA customers to obtain personalised quotes with two clicks.

  • Project type: Research, end to end responsive web design and prototyping
  • Role: UX / UI design research, supervision and creative direction
  • Industry: Finance, banking, health insurance health insurance CommBank
View case study

Woolies X

Universal login for Woolies, Everyday Rewards & BigW.

  • Project type: Service mapping of login user journeys, responsive web design
  • Role: UX / UI designer and researcher with support from design critiques
  • Industry: Retail, food
View case study

HCF

Uplift current home page to incorporate insurance marketplace.

  • Project type: Research, end to end responsive web design and prototyping
  • Role: UX / UI design research, supervision and creative direction
  • Industry: Health and wellbeing, health insurance
View case study

TID – Travel Insurance Direct

Design an app to assist travellers to view and contact new leads on the go.

  • Project type: Wireframes, prototype, research and UX design
  • Role: UX / UI designer and researcher
  • Industry: Travel, travel insurance
View case study

More case studies

About me

With 15 years of experience across brand and product design, at companies large and small, I’ve developed a skillset with breadth and depth. I’m currently working on app and marketplace projects at HCF, previously contracting at WooliesX and Commonwealth Bank, I worked for several years in travel insurance at NIB, World Nomads and many others.

Download my resume

Human-Centred Innovation at its Core

I’m a classically trained designer, who holds a Bachelor of Science in Psychology a Diploma and Masters in Visual arts, and video which informs a deep understanding of user behaviour, motivation and aesthetics. I live in Sydney with my partner and two daughters, I spend time outside as often as possible. I’ve worked in London, Paris and am now a proud Inner Westie.

Thriving in a Disruptive Landscape

AI , web 3.0, IoT, conversation design and the no UI movement are all growth areas which excite and inspire me. With a growth mindset I’m constantly learning and exploring technology to ensure my designs are future-proof and soar above standard expectations.

Experience that Speaks for Itself

With over 15 years experience, I’ve had the privilege of collaborating with leading organisations like Comm Bank, NIB, HCF, WooliesX, Telstra, World Nomads, Sydney Opera House, then while living in London Shelter, The Arts Council, KPMG and Deutsche Bank.

Let’s connect

Integrating product, strategy and HCD to create impactful user experiences.

Feel free to reach out for collaborations or just a friendly hello 😀

Resume: Download my Resume
LinkedIn: KarlaMaria
Email: [email protected]
MB: 045 002 4623