✨ Welcome, Kia Ora!✨
I’m Karla, a product designer with over 15 years experience.
I started out building websites, which naturally led me to explore visual design and eventually dive deep into UX. Currently, I’m leading the design team at HCF and working on end to end user journeys.
My happy place lies in crafting strategy and conducting research to create intuitive user experiences whilst driving innovation. I’m a team leader who builds safety, trust and keeps things simple, so my team can smash goals. I still thrive on the tools creating service blueprints, end to end user journeys and conducting user testing. I am constantly growing and learning about A.I, analytics, product, design and business.
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Experience that Speaks for Itself
Commonwealth Bank
Be the first bank to launch health insurance, by allowing CBA customers to obtain personalised quotes with two clicks.
- Project type: Research, end to end responsive web design and prototyping
- Role: UX / UI design research, supervision and creative direction
- Industry: Finance, banking, health insurance health insurance CommBank
More case studies
About me
Human-Centred at my core
I’m a classically trained designer, who holds a Bachelor of Science in Psychology and a Masters in Visual arts, and video which informs a deep understanding of user behaviour, motivation and aesthetics. With 15 years of experience across brand and product design, at companies large and small, I’ve developed a skillset with breadth and depth. I’m currently leading a team of seven at HCF working on a marketplace project.
A.I , web 3.0, IoT, conversation design and the no UI movement are all growth areas which excite and inspire me. With a growth mindset I’m constantly learning and exploring technology to ensure my designs are future-proof and soar above standard expectations. I live in Sydney with my partner and two daughters, I spend time outside in nature as often as possible. I’ve worked in London, Paris and am now a proud Inner Westie.
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My values as a human
These values help to inform what is important to me as a person and what roles I am excited by.
- Curiosity: I have always had a deep desire to learn, innovate, explore, and discover the unknown.
- Integrity: I strive to make ethical decisions, lead with honesty, do what’s right and be accountable.
- Compassion: I care about the world and its people, I aim to be kind and maintain empathy for others.
- Creativity: An artist at heart, I love innovation, originality, and thinking outside the box.
- Perseverance: Life’s curve balls have provided me with buckets of resilience, determination, and the ability to overcome challenges.
Let’s connect
Integrating product, strategy and HCD to create impactful user experiences.
You know what really lights me up.. Mentoring
I love sharing what I’ve learned over two decades working as a designer in London and Sydney especially women. So if you’re just starting out or transitioning into design from other industries. Feel free to reach out for portfolio reviews, career advice or just a friendly hello 
Book a free mentoring session with me on ADPList /mentors/karla-lock
Resume: Download my Resume
LinkedIn: KarlaMaria
Email: [email protected]
MB: 045 002 4623